The ALS Association

Ice Bucket Challenge Progress
  Contact:
Brian Frederick
The ALS Association
(202) 464-8612
bfrederick@alsa-national.org

 

FOR IMMEDIATE RELEASE

Terry Bradshaw Teams Up with The ALS Association to Raise Awareness of ALS

Hall of Fame quarterback fulfills dying fan’s last wish that he become ALS spokesperson

Washington, D.C. (January 8, 2019) — The ALS Association on Tuesday launched a new public awareness campaign featuring Hall of Fame quarterback and FOX Sports announcer Terry Bradshaw that raises awareness of ALS and the progress that has been made since the ALS Ice Bucket Challenge in 2014.

"ALS is a terrible disease that has taken far too many Americans, including several former NFL players," said Bradshaw. "I’m honored to be fighting for all those living with ALS and their family members. We desperately need the public’s support to keep the momentum going."

ALS is a progressive, neurodegenerative disease that causes muscle weakness, difficulty breathing and swallowing, and paralysis while leaving the senses intact. ALS is always fatal and there is no cure.

Two of the videos released by The ALS Association feature Bradshaw and Pat Quinn, who co-founded the ALS Ice Bucket Challenge five years ago. You can view the 30-second one here and the 90-second one here.

In the videos, Quinn uses a re-creation of his voice that was presented to him by The ALS Association as part of Project Revoice, an award-winning campaign that generated international headlines.

"Pat Quinn is the real deal," said Bradshaw. "Here’s a kid who is dying from a terrible disease, and he’s out there every day doing everything he can to raise awareness of ALS and inspire those around him."

Bradshaw started working with The ALS Association because of a long-time Pittsburgh Steelers fan who had ALS. Harrison Anderson, a North Carolina man who was diagnosed with ALS in 2016, used his wish from the Dream Foundation to request a call from Bradshaw. On that call, Anderson asked Bradshaw to consider doing a public service announcement for ALS. Anderson died on December 29, only weeks after Bradshaw filmed the PSAs.

"Even though I didn’t know Harrison, I knew from that first phone call with him that I wanted to help," Bradshaw said. "My wife and I have traveled to North Carolina to meet Harrison and his wife, and we are so touched that he asked us to join the fight against ALS. We are heartbroken that he passed, and our prayers go out to Robin and his family."

Before he died, Anderson said Bradshaw is just like he appears on TV. "Terry Bradshaw was always a role model that I looked up to, and I thought he would be a perfect fit for ALS," said Anderson. "For him to be a part of this shows he’s exactly the kind of person I expected him to be. We are both humbled by Terry and Tammy’s generosity and kindness."

Calaneet Balas, President and CEO of The ALS Association, said: "We’re honored and thrilled that Terry has been so willing to help raise awareness of ALS and it’s such a great story of how it all come together. We are all deeply saddened that Harrison passed, but so grateful that he reached out and got things started. He had an impact in this fight and our thoughts are with Robin and his family."

There are several prominent former NFL players living with ALS, including Steve Gleason, O.J. Brigance, Tim Shaw, and Tim Green, who recently discussed his own diagnosis with the disease on 60 Minutes. Last June, former Super Bowl champion San Francisco 49ers receiver Dwight Clark died after his battle with ALS.

About ALS
ALS (amyotrophic lateral sclerosis) is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Eventually, people with ALS lose the ability to initiate and control muscle movement, which often leads to total paralysis and death within five years of diagnosis. For unknown reasons, veterans are twice as likely to develop ALS as the general population.

About The ALS Association
The ALS Association is the only national nonprofit organization fighting Lou Gehrig's Disease on every front. By leading the way in global research, providing assistance for people with ALS through a nationwide network of chapters, coordinating multidisciplinary care through certified clinical care centers, and fostering government partnerships, The ALS Association builds hope and enhances quality of life while aggressively searching for new treatments and a cure. For more information about The ALS Association, visit our website at www.alsa.org.

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