Papa John’s Helps Boost Participation in The ALS Association’s Walk to Defeat ALS

Papa John’s Founder, Chairman and CEO John Schnatter to Serve as National Walk Ambassador

March 12, 2015

Papa John’s International, based in Louisville, Kentucky, is helping The ALS Association raise awareness of amyotrophic lateral sclerosis (ALS) and boost participation the Walk to Defeat ALS®, which brings hope to those living with ALS and is an opportunity for individuals with the disease and their families and friends to spend a day with others in the ALS community. The Association is also pleased to welcome Papa John’s Founder, Chairman and CEO, John Schnatter, as its National Walk Ambassador.

“I’m honored to serve as National Walk Ambassador,” said Schnatter. “Hopefully our efforts will help raise awareness of ALS and funds to assist those battling this disease.”

As National Walk Ambassador, Mr. Schnatter will work to raise awareness and visibility to encourage event participation nationwide. Papa John’s produced two 30-second television advertisements featuring Mr. Schnatter promoting the Walks. A proud supporter of veterans, he also touches upon the unfortunate connection between ALS and members of the military who are diagnosed with ALS at twice the rate of the general public.

“The Walk is an important way for people to get involved in our cause,” said Barbara Newhouse, President and CEO of The ALS Association. “We are so pleased that Papa John’s is continuing to support this effort and appreciate such a personal commitment from John Schnatter. The company’s support will truly help in the fight against this devastating disease.”

Several of Papa John’s regions have also opted-in to help promote the Walks in markets where both the company and The ALS Association have a visible presence. They have agreed to include the television ad, tagged with local event information, in the company’s designated marketing buys.

Last year, approximately 175,000 people participated in Walks to support The ALS Association. Events in 2014 raised $32 million in support of care services, ALS research and public policy efforts at the federal, state and local levels.

People most often participate in the Walk to Defeat to honor—or remember—a loved one with the disease, show their support for the cause, or walk as a member of a corporate team. To sign up for a Walk to Defeat ALS, visit www.walktodefeatals.org.

Read the press release.

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