New Year, New Opportunities

December 30, 2014

By Barbara J. Newhouse
ALS Association President and CEO

To many, the New Year represents a time to reflect on the previous 12 months, recall achievements from the past year, and make plans for the coming one. Indeed, the year 2014 was phenomenal for the ALS community due to the success of the Ice Bucket Challenge. This viral happening resulted in unprecedented global awareness for ALS. The ALS Association received more than $115 million from people around the world, and we remain awed and grateful by this substantial outpouring of support.

There’s no doubt that those in the ALS community have deemed the Ice Bucket Challenge a game changer in the fight against this disease. It has raised an estimated $220 million globally.  It has allowed The Association to triple spending on ALS research and also focus on care services programs for families living with ALS and our public policy endeavors.  And it will allow us to make additional progress in moving our mission forward.

Central to the success of our mission is collaboration: collaboration with key stakeholders such as other ALS organizations, government agencies, academia, biotech industries, and most importantly, people and their families living with ALS. Support from the Ice Bucket

Challenge can enhance our partnerships with these individuals and entities, so we can continue to make advances in our mission priorities.

I envision 2015 as a year of increased opportunities in the fight against ALS.  The New Year serves as a beginning, one that provides new opportunities to partner with individuals and organizations worldwide that understand the urgency in finding treatments – and ultimately a cure – for this devastating disease.

Let’s work together, so that we can create a world without ALS.

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