ALS Ice Bucket Challenge Wins Ten Cannes Gold Lions, Grand Prix for Good

June 30, 2015

Grand Prix Award AcceptanceLast week, the ALS Ice Bucket Challenge won a total of 11 awards at the Cannes Lions International Festival of Creativity, including the coveted “Grand Prix for Good” award.

ALS Ice Bucket Challenge co-founder Pat Quinn and his family, as well as the family of co-founder Pete Frates attended in person and received a standing ovation after the campaign was awarded the Grand Prix for Good. This award recognizes exceptional campaigns for charities or public service messages. View a video of the award ceremony here.

Held in Cannes, France, the festival celebrates the best in advertising, marketing, and public relations. In addition to the Grand Prix for Good award, the ALS Ice Bucket Challenge was honored in ten categories, including Branded Content and Entertainment and Promo and Activation.

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