Catch the Spirit of the Giving Season

November 26, 2014

After spending Thanksgiving reflecting on our blessings, many of us choose to express our gratitude by giving back to others. As the giving season moves into full swing, join us in the spirit by supporting research, care, and hope for people living with ALS.

#GivingTuesday

On Tuesday, December 2, 2014, The ALS Association will take part in #GivingTuesday, an online movement designed to celebrate generosity and highlight the importance of helping those in need during the holidays. Described by its organizers as “a global day dedicated to giving back,” #GivingTuesday takes place each year on the Tuesday after Thanksgiving.

giving

For this year’s #GivingTuesday celebration, The Association will be one of 10 organizations featured on CrowdRise’s peer-to-peer fundraising website. CrowdRise has introduced a special element into this year’s #GivingTuesday campaign - a Giving Tower developed to demonstrate the impact of charitable giving around the world on the year’s most philanthropic day! The Giving Tower is a “virtual tower” in which each “brick” represents a donation to a cause. With the donor’s picture and cause shown on each brick, the growing tower will grow in real time throughout the day.

You can support The ALS Association and those living with ALS by donating to the Giving Tower online or via an app available for download from Google Play and iTunes.  When you download the Giving Tower app, you will be able to access the tower in augmented reality (think: hologram) by pointing your mobile device at a dollar bill.

“GivingTuesday is a great reminder of what the season is really about: not shopping or sales, but generosity and giving,” said Maegan Bracken, The Association’s Manager of Online Fundraising. “Every donation to the Giving Tower will help fund lifesaving ALS research and support for people living with ALS.”

“Our Work Is Not Done”

The Ice Bucket Challenge, which took the country by storm this past summer, increased awareness of ALS and raised more than $115 million in support of The ALS Association. Whether they braved the ice or not, millions of people from around the globe gave generously in support of our vision to create a world without ALS.

That outpouring of support has enabled us to triple our spending on research, including an initial expenditure of $21.7 million approved in October to support six initiatives designed to expedite the search for treatments and a cure. 

“On behalf of The ALS Association, I thank everyone who donated this year. Your support is essential to funding research, programs and advocacy with the power to change the lives of people living with ALS,” said Association President and CEO Barbara Newhouse. “The year may be drawing to a close, but our work is not. Our work is not done until we find a cure for this disease.”

Your support of our mission is critical. Make your tax-deductible donation to The ALS Association this holiday season to fund the most collaborative, cutting-edge scientific research in the world; care for people living with the disease across the country; and advocacy programs focused on achieving federal and state support for ALS research and care. Happy Holidays from everyone at The ALS Association!

Powered by Blackbaud
nonprofit software