The ALS Association's
Public Awareness Campaigns
Note to PSA Directors: To receive copies of any of The Association's PSAs, please contact mediarelations@alsa-national.org or call 818-880-9007, x220.
ALS Across America
Read profiles of courageous individuals living with ALS along with their families and caregivers, in this campaign launched in 2008 as part of National ALS Awareness Month, held each May.
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Dial 1-866-CURE-ALS
Angela Lansbury kicks off the Cure ALS Campaign by starring in a series of compelling television and radio public service announcements that will air this season on a station near you. These spots focus on the need for support of the many research projects that The ALS Association funds and directs on a global level.
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ALS Can Strike Anyone: Join the Walk To Defeat ALS
Eric Obermann, a 24-year-old man with ALS, his parents and sister ask the public to join The Association’s Walk to Defeat ALS® and defeat ALS together. They deliver their message while contrasting images of how Obermann appeared as a teenager and his present condition, using a wheelchair and breathing with the assistance of a ventilator, flash across the screen. The PSA was filmed in the Obermann’s Alabama home.
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TREAT ALS: Discovering New Drugs
for Lou Gehrig’s Disease
In 2006, Eric Obermann, 24, told his story to the U.S. Senate Appropriations Committee Subcommittee on Labor, Health and Human Resources. In this new public service announcement, Eric joins The Association’s science director, Lucie Bruijn, Ph.D., in an appeal to the public for its support for The Association’s Translational Research Advancing Therapy for ALS (TREAT ALS), a program to accelerate drug discovery and clinical trials for new treatments to help people with ALS.
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Walk To Defeat ALS® in 90 Minutes - Radio PSA
Listen to the PSA
Keep Hope Alive
ALS can strike anyone at any time. Dr. Richard Olney is a neurologist who has dedicated his life to ALS research and taking care of ALS patients. Then, in 2004, Dr. Olney became the ALS patient with his diagnosis of Lou Gehrig’s disease.
In 2004 Dr. Olney teamed with Actor Alan Rosenberg in a public service announcement for The ALS Association. Rosenberg played an ALS patient on CBS’s The Guardian. After meeting people with ALS, seeing their courage and their struggle, Rosenberg is helping The Association focus the spotlight on the disease.
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Lighting the Way for a Treatment and Cure
On a vibrant spring day in 2004, a group of people with ALS joined Boston Red Sox Pitcher Curt Schilling, his wife Shonda Schilling and their children for a special candle lighting ceremony to boost awareness about the fight against Lou Gehrig's disease. The intimate gathering was filmed at the Schilling home.
"Lighting the Way for a Treatment and a Cure” is The ALS Association's public service announcement for broadcast on television stations across the United States. The video also highlights The Association's range of special activities in May for ALS Awareness Month.
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Kate Linder and her brother-in-law, Scott, who has ALS, appear in this 2005 public service announcement (PSA). During the 30 second television spot they encourage viewers to support The ALS Association and give hope to people with ALS by participating in The ALS Association's national signature fundraising event, the Walk to Defeat ALS®. Linder also describes some of the symptoms of the disease. The PSA was filmed on the set of the number one rated soap opera, CBS’ “The Young and Restless,” in which Linder has appeared in since 1982 as confidante and housekeeper Esther Valentine.
Windows Media Player is required for viewing
