Carrie Martin Munk

Carrie Martin Munk joined The ALS Association in July 2012 as chief communications and marketing officer, where she oversees media relations, social media, publication development, branding, advertising, internal communications, and the organization’s presence on the web.  

Carrie came to The ALS Association after four years as vice president of communications and marketing for the American Lung Association in Washington, D.C. Carrie’s work at the Lung Association focused on energizing the more than 100-year-old public health charity’s brand.  Her accomplishments include the development of notable public service advertising campaigns that generated close to $50 million in donated media for the organization; two of these campaigns were featured in the New York Times: Making a New Appeal Using Vintage Images and A Public Service Ad About Air, And an App.

Prior to joining the Lung Association, Carrie served eight years with the American Red Cross, holding a variety of positions.  She provided crisis communication support and served as the primary spokesperson for the Red Cross in response to a variety of sensitive issues including post-Hurricane Katrina issues of fraud; corporate governance reform; and high-visibility litigation.  She was instrumental in the development of the Red Cross’ entrée into NASCAR, creating an incentive program to increase blood donations called Red Cross Racing. 

As a seasoned spokesperson with the media both on-and-off camera, she has been quoted in major publications and has appeared on camera in nationally televised interviews. Carrie was named Public Relations Professional of the Year by PR Week in 2006, an award for outstanding personal achievement in the PR industry.
 
She has a master’s degree in public communication from American University in Washington, D.C., and a B.A. in English from Longwood University in Farmville, Va.